The 44th Annual Easter Jeep Safari

Only a few more days until Easter. For Jeep, this time of the year means one thing - a look at the 2010 Easter Jeep Safari vehicles.

Like chocolate to peanut butter, the Safari brings together two of our favorite things: Mopar and Jeep. Mark Allen, Head of Jeep Design as well as Mopar Underground, takes us through the full lineup of Moparized Jeeps as well as a very worthy Ram PowerWagon.

To read more: The 44th Annual Easter Jeep Safari

Even Fido Likes It

We all love our pets. We love to travel. Many of us take our pets with us when we travel. Ever wondered what was the most pet-friendly car available? Wonder no more.

For five years now the folks at Animal Radio® have been ranking autos based on their Fido-friendly qualities and for 2010, the top two spots go to Chrysler Group brand vehicles. Thanks to their innovative safety features, Animal Radio awarded first and second place to the Dodge Journey and Chrysler Town and Country (respectively), marking the first time a domestic automaker has snagged first place.

In honor of the new award, Dodge CEO Ralph Gilles sat down with Animal Radio hosts Hal Abrams and Judy Francis to dish on the design process behind the two vehicles and share a little about his own furry companions.

To read more or listen to the interview:
CEO Ralph Gilles Talks [Pet] Shop With Animal Radio

Behind the Scenes - The Making of the Ram Trucks Commercial

Klaus Obermeyer Gives a Sneak Peek into the Making of “Ram Truck of the ___”

Check out the Ram “Behind The Scenes” video, and get all the inside information on the latest epic Ram Trucks brand TV commercial about to be released for the Ram Heavy Duty pickup truck – celebrating its status as the 2010 Motor Trend Truck of the Year®.

This piece was produced by the well-known Aero Films, and filmed and directed by acclaimed director Klaus Obermeyer, known for his outstanding extreme sports cinematography and whose credits include work with other major advertisers like Visa, Sony, Bridgestone, Gillette, GM, and Nissan.

Filmed in a variety of locations throughout California, Nevada, New Mexico, and Arizona, the new “Truck of the _____” TV spot celebrates the nobility of grueling, gritty, and tough jobs that build America and keep it rolling, and most importantly, it celebrates the authentic men and women who perform these tasks. Throughout the production, Aero Films worked hard to cast real people who perform these tasks every day, for realism and authenticity. Many shown here are not actors. These guys (and gals) are the real deal.

The creative combines a variety of dramatic scenes and breathtaking scenery including the mountains of Mammoth, California, the Hoover Dam, and the Nevada desert. Locations and jobs fit for one truck, and one truck only: the all-new 2010 Ram Heavy Duty. In addition, a spectacular fire scene was staged at a warehouse in downtown Los Angeles, and the backlot at Universal Studios was employed to create a realistic disaster scene. All created to connect with the human spirit and celebrate the honorable work done by everyday heroes.

Watch the video and learn even more about some of the unique film techniques and proprietary equipment used to create this larger-than-life production.

The New Jeep Wrangler, Jeep Patriot Extreme and other new vehicles to debut in Moab

What do you think of the new sketches on Jeep and Ram? We're kind of biased, but we like them.

Cecil in Orange

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Mopar Ready for Moab

Mopar® has Moab on in its sights. Chrysler Group LLC's fifth brand is getting ready reveal a truck-load of "Moparized" vehicles at the 44th annual Easter Jeep® Safari in Moab, Utah which takes place from March 27 through April 4. But we've got a preview for you right now with some sketches of the Jeep Wrangler J7, Jeep Patriot Extreme, Jeep Wrangler Trail Boss and Ram Power Wagon.

To read more:
http://blog.chryslerllc.com/blog.do?id=963&p=entry

The 10 Best Movie Performances Ever By a Dodge

Our friends at redletterdodge.com have come up with a list of the 10 best movies with a Dodge. We're curious to see what our customers think. Do you have any others?

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In this season of Golden Globes, SAG awards, and Oscars, we couldn’t help but wonder: Where’s the recognition for the real hard-working actors in many movies: the cars? They dominate the screen, they propel the action, they do all their own stunts — and, let’s face it, they often turn in a more nuanced performance than some of the actors in the movies listed below. So, in recognition of a job well done without the perks of magazine covers, big-bucks contracts, or their own trailers, we hereby salute the 10 best performances in a motion picture by the world’s most cinematic car brand. And the nominees, in no particular order, are…

1968 Dodge Charger R/T in Bullitt (1968)

It starts off innocently enough, with a bad guy (Bill Hickman) tailing Bullitt (Steve McQueen) in a black 1968 Dodge Charger 440 through the up-and-down streets of San Francisco. But McQueen quickly turns the tables, Hickman buckles his waist-only seatbelt, floors it, and begins what’s possibly the most famous, and terrifying, car chase in movie history. There’s no dialogue, no music — just nearly 10 full minutes of the ungodly deep growl of the Charger’s engine careening down back roads and highways, before it runs off the road, crashes into a gas station, and goes out the only way a hero can — exploding in a flaming ball of cinematic glory.

Fun fact: The Charger was apparently so much faster than the Mustang that they had to put thinner wheels on to slow it down to film the chase.

To read more:

http://www.redletterdodge.com/2010/01/29/the-10-best-movie-performances-ever-by-a-dodge/